Karthik Madugula

Responsive Website Design for Life Coach

About the company

Karthik Madugula is a highly regarded Psychologist and Life Coach, renowned for his profound impact on the lives of thousands of individuals, including prominent celebrities, through his personalized guidance and support. Motivated by a desire to establish a compelling online presence, he sought to showcase his unique work methodology, providing invaluable insights into his approach while offering practical tips for enhancing individuals' lives.

ROLE

UX Designer (Research, Visual Design, Interaction Design, User Testing)

TOOLS

Figma, Adobe Illustrator, Aobe Photoshop, After Effects

TEAM

Product Manager,

Marketing Team,

Content Writer

DURATION

2 Months

INITIAL RESEARCH

According to a report by India Today, the life coaching industry is growing in India and is expected to reach $15 billion by 2025. With increasing levels of stress and anxiety, many people are seeking the help of life coaches to navigate life challenges.
According to a survey conducted by The Times of India, the most common age group seeking life coaching in India is between 25-35 years old, with 45% of respondents falling within this age range.

According to a study by Research and Markets, the demand for life coaching services is driven largely by educated and affluent individuals who are seeking personal and professional development.
Hyderabad is known for its booming tech industry, with companies like Google, Amazon, and Microsoft having a strong presence in the city. This means that there is a large population of young professionals in Hyderabad who may be seeking life coaching services to help them navigate their careers.

With this rising demand for therapists, an online platform provides the opportunity to reach a larger audience seeking mental and emotional support, offering convenient access to coaching services and resources. With the increasing reliance on the internet for information and services, an online presence allows the life coach to establish credibility, build trust, and connect with potential clients effectively during this period of heightened need.

BREAKDOWN OF THE PROBLEM

1. Users need to know more about the coach to feel reliable

Understanding the coach's background, qualifications, and style allows users to make informed decisions and establish a sense of trust and reliability in the coaching process.

3. Users need to know the coach's style and approach to address their problem.

2. Social proof that the life coach has helped others achieve their goals.

Social proof is essential for users as it validates the life coach's ability to help others achieve their goals. Testimonials and success stories from previous clients build trust and confidence in the coach's methods. This credibility motivates users to engage with the coach and pursue their personal growth and goals.

Understanding the coach's methodology and techniques helps users gauge whether it resonates with their personal growth journey. By knowing the coach's style, users can make informed decisions about seeking guidance that best suits their specific problems and aspirations.

SOLUTIONS

1. Creating a dedicated page that provides comprehensive information about the coach's background, qualifications, and journey from A to Z.

2. Including testimonials from previous clients, showcasing how the coach has helped them resolve their issues and improve their overall lives.

3. Offering videos of the coach discussing their approach, a dedicated Q&A page to familiarize users with the coach's style, and providing an opportunity to interact with them prior to committing to sessions.

USER JOURNEY MAP

Based on the Research phase we created a User persona to visualize the User journey on the website.

Meet Rohit a busy IT professional who has been feeling stressed and overwhelmed lately due to his workload and personal life. He is seeking a life coach to help him manage his stress and find balance in his life.